Amazon, I’m Confused

I have been a member of  amazon and love film for a while now but these new changes to love film are, in my opinion, not for the better. 

Amazon does not seem to answer questions well to what the changes really mean. Amazon were very clever to begin with by stopping free delivery on orders over £10; I know that not all orders are included and you can still get some for free, but not all of them. So the difference of monthly payments that are already made to amazon for love film plus prime is about £7 so in certain terms it makes sense to go fort he prime. However the opportunity to be able to cancel when ever you want is lost, they have you hooked for a year. The other thing is that the quality of love film is not up to the standards of Netflix however it does have on different titles. The disappointment is that if there is a new release film on it normal means its crap!

Also when i first joined love film it was £4.99 a month, which for the quality i did not mind paying however with price increases and amazon making more dictations about everything; are they trying to hard to gain more money, to the detriment of the company?